Stazione Central

2025

Restaurant
Italian

BRANDING
GRAPHIC DESIGN
WEBDESIGN
ONLINE MARKETING

The brief for this project was focused on finding a way to differenciate a restaurant in an already crowded culinary scene. Stazione Central is a pizza and natural wine bar located in a former petrol station. Once a stop for drivers and dusty cars, the space retains its industrial bones ,steel beams, oil-stained floors, and a rusted fuel price sign reimagined as a warm, contemporary pit stop for food and connection. Stazione Central revives the memories of an espresso under fluorescent lights, the hum of passing cars, the smell of hot fresh pizza.

Stazione Central’s identity blends utilitarian charm with understated nostalgia. The brand draws from vintage garage culture and Italian road design: a modern logotype inspired by old gas stickers. Pit-crew uniforms in a Polo, old style menus, and specially designed wines complete the story.. Here i blend nostalgia with a touch of modernity.

For Stazione Central, I crafted a visual identity that feels both familiar and new : industrial but inviting, nostalgic yet sharp. It’s a place to pull in, fuel up on pizza and natural wine, and leave feeling refueled.