MIZU
2023
Restaurant
Fish
Experience
GRAPHIC DESIGN
ART DIRECTION
MIZU nestled in a vibrant urban landscape, is where the rich tradition of sushi-making meets the innovative spirit of modern cuisine. The brand’s identity draws inspiration from the harmonious balance between authenticity and contemporary flair, creating an inviting atmosphere that celebrates the art of sushi.
MIZU’s sushi, crafted with care and precision, showcases the freshest fish sourced from sustainable fisheries, reflecting a deep respect for nature and tradition. Each dish is a masterpiece, highlighting the delicate flavors and textures that define this beloved culinary art.
For MIZU, I developed a brand identity that embodies the essence of its name, which means “water” in Japanese, symbolising purity and freshness. The sleek and modern logo, mixing straight lines and rounded tips help remembering MIZU’s commitment to authenticity while maintaining a modern edge. The minimalistic Logotype is completed by an icon logo inspired by the Japanese Water Symbol with a twist of modernity. This cohesive identity ensures that MIZU stands out as a beacon of freshness and tradition, appealing to sushi lovers who appreciate the artistry of this timeless cuisine in a contemporary setting.