BARCO
2023
Beer
Craft
Social Place
GRAPHIC DESIGN
ART DIRECTION
Barco is more than just a beer; it's a nod to tradition, crafted for those who value the rich history of brewing. At Barco, every pint tells a story, using ancient grains to revive classic flavors with a modern twist.
For Barco, the goal was to create a brand identity that honors their commitment to old grains while appealing to today’s beer drinkers. The challenge was to design an identity with a modern edge, making the brand both authentic in its core and accessible.
The final brand identity captures the essence of Barco—a seamless blend of time-honored brewing methods and contemporary design. From the logo to the packaging and online presence, every element reflects Barco’s will to brew original beers influences by ancestral methods, presented in a way that resonates with the modern craft beer community.