AMEARI

2024

Cosmetics
Natural
Modern

GRAPHIC DESIGN
ART DIRECTION

Ameari Cosmetics is more than just a skincare line; it's a sanctuary for those who seek natural beauty beyond the surface. It’s a brand where the essence of nature takes center stage, captivating the senses and nurturing the skin with every application—all wrapped in a sleek, modern aesthetic.

For Ameari Cosmetics, my goal was to distill their commitment to natural care into a brand identity that resonates with their core values while embracing a contemporary style. I set out to create an identity that reflects the purity and vitality of their products, translating the essence of nature into a visual and sensory experience with a fresh, modern twist. The challenge was to encapsulate the brand's dedication to sustainability and the luxurious, yet simple, pleasures of self-care, all within a design that appeals to the modern consumer.

The final brand identity is a true reflection of Ameari —an identity that radiates the strength and rejuvenation of nature, infused with a stylish, contemporary edge. From the logo to the packaging and digital presence, every element is crafted to evoke  effectiveness of natural beauty, while also appealing to today's sophisticated, design-savvy audience. This holistic approach ensures that every interaction with Ameari Cosmetics echo the purity and delight found in their all-natural skincare products, all within a modern, elegant framework.