SERIO
2023
Food
Fast & Gourmet
ART DIRECTION
BRANDING
LOGO DESIGN
ILLUSTRATION
Serio is at the intersection of speed and elegance in dining. It's where you can indulge in the best of both worlds, whether that means savouring your dish at a table or moving to the rhythm of the night while waiting for your delectable Yuzu scallops.
The spirit of Serio is embodied in its motto: a restaurant that doesn't take itself too seriously but is dead serious about the quality of its cuisine. The culinary experience at Serio is curated by three chefs, each bringing their unique heritage and style to the table.
My design philosophy for Serio was inspired by its playful yet gourmet spirit. The goal was to create packaging and branding that expressed the duality of Serio's personality: minimalist and quality-driven, yet alive with an exchange of enjoyment.
The outcome of our collaboration with is a fusion of minimalism and passion. The use of red in the branding captures the restaurant's fiery spirit, and the custom font I developed mirrors the essence of the place, wavy but impacting at the same time.
Serio is more than just a place to eat; it's an experience where fast food meets gourmet, and I am thrilled to have played a role in bringing this unique culinary heaven to life.