Buena Vida Culture is what a fashion brand would be if it was only owned by illustrators. Each piece of their collection is more than a garment; it's a message, a reminder of the beauty of mental well-being and the harmony of nature. the goal of this brand is to convey their beautiful message with warmth and a touch of humor.

My design journey with Buena Vida Culture was inspired by their mission to use fashion as a medium to promote mental health and nature. We worked together on all of the illustrations, with a strong presence from their artistic director on all of the design. I aimed to craft illustrations and communication assets that resonate with their audience and their vision, evoking feelings of joy and comfort.